This toolkit demystifies the media and offers concrete ways to change the stereotypical portrayals of women and men in the media. Improving the representation of women can reduce violence against women. This toolkit provides guidelines, strategies, case studies and tips for activists and organizations. It will help them develop gender-and-media campaigns, and help them work with the media to put gender on the news agenda. It also includes guidelines for conducting a gender analysis of media.
Women’s Program of the World Association for Christian Communication (WACC)